SKILLS
Design and Prototype | Persona, User Flow, Wireframe, Low/Mid/High Prototype, Graphic Design, Story Telling, Presentation, Design Studio
Research | User Interview, Affinity Mapping, Journey Mapping, Heuristic Analysis, C&C Analysis, Card Sorting, Usability Testing, Information Architecture
Tools | Figma, Adobe XD, Illustrator, Photoshop, G-suite, Microsoft Office, Apple, Optimal Workshop
Management Skills | Sprint Planning, Time Management, Decision Making, Communication
RELEVANT EXPERIENCE
Associate Producer | Shiraz Creative | Hybrid Aug 2022 – Aug 2023
Promoted from Assistant to Producer, based on exemplary performance in producing multi million dollars events for brands like Amex, Colgate and Covergirl by being a team player and creatively executing projects that required project management, coordination, creative kick-offs, design tracking and problem solving.
● Facilitated the transfer of design files to the implementation team, ensuring a smooth transition and preserving the integrity of design concepts.
● Engaged proactively in client and partners meetings, effectively collecting and communicating feedback and crucial notes to the team for improved project alignment.
Assistant to Producer | Mint Showroom/Retrofete | Sept 2021 – Nov 2022 Dynamic Assistant to Producer with a proven track record in coordinating visual and logistical elements for productions, ranging from social media imagery to international large-scale campaigns and sales department initiatives. Adept at seamlessly executing production tasks and collaborating with the public relations teams for influencer management and brand promotion.
● Coordinated and executed visual productions for various media platforms.
● Contributed to the success of international large-scale campaigns.
● Assisted in managing logistics for the sales department.
● Collaborated with the senior public relations team in influencer management.
● Ensured seamless production processes for diverse projects.
EDUCATION
General Assembly | User Experience Design Immersive | Remote
Aug 2023 – Nov 2023
● Successfully completed 500+ hours of intensive, immersive, remote training of full-cycle UX/UI methods with an emphasis on UI Design, user testing, and rapid iteration. Implemented web and mobile design solutions for clients, individually as well as collaboratively.
Advertising | Universidad Iberoamericana | Santo Domingo, DR |
Aug 2009 – Nov 2013
● Bachelor's degree
PROJECTS EXPERIENCE
AGNCY | UX Designer | Mobile
Agency is an event production company based in New York. As they start expanding their branch and services, In my capacity as a product designer, I was entrusted by the client to develop a Minimum Viable Product (MVP) dedicated to supporting event producers in discovering talents that align with their unique requirements and offer a centralized way to book, pay and manage talents. Additionally, it provides artists with a platform to showcase their talents and build community. Also, Collaborated with clients to develop and elevate their company branding.
● Conducted research, comparative and competitive analyses, and feature inventory. Worked closely with the client to define the scope of services and key components.
● Conducted screening surveys and remote live interviews.
● Define persona and problem statement.
● Developed initial Lo-Fidelity wireframes and prototype to ensure usability.
● Performed usability tests to gather insights and improve prototypes.
● Delivered final and enhanced prototype.
MOLESKINE SOCIAL | UX Designer | Web
I was challenged with ideating and creating the next new feature for the well renowned brand Moleskine, introducing the next branch - social networking. Embracing the brand's rich legacy of literary and visual creativity, I crafted a social networking experience to elevate the existing user journey. This platform not only allows users to share their creations but also facilitates receiving feedback, fostering community, and welcoming all types of creatives eager to showcase their work.
● Performed research to identify and delineate user needs and frustrations.
● Created a detailed persona and conducted a thorough analysis, identifying both strengths (pluses) and areas for improvement (deltas) in comparison to competitors.
● Participated in multiple design studios, ultimately resulting in the creation of an initial prototype. This prototype was subsequently tested with users to gather valuable insights and feedback.
● Crafted a style guide that functioned as a visual enhancer, seamlessly incorporating fidelity into our designs while remaining aligned with the established brand's identity.
BARKS N’ REC | UX Designer | Web
This project consisted of the redesign of an existing online shop experience with the goal for the client to regain visibility and increase sales. I undertook this project solo.
● Conducted user research that included a competitive and feature analysis.
● Performed an open ended cart sorting and site map in order to improve users journey.
● Defined persona and user problem.
● Delivered one user flow full prototype.